Thanks to DIBLEY'S of RUTHIN.

Many thanks to Dibley's for identifying it as ..... 

Streptocarpella species and hybrids: These are the streptocarpus with small leaves on an obvious stem, as opposed to the rosette types described above. A minimum temperature of 10C (50F) is required. Propagation is by shoot cuttings (about 6cm long) taken at any time of the year.

Blue Moon (2408)

Price: £2.80 (€3.36)
A stemmed Streptocarpus with an upright habit. The cornflower blue flowers are the largest yet amongst the stemmed Streptocarpus, being over 3 cm wide. A freely branching variety forming a rounded plant with many flowers.